Revention Interviews Naomi Moore of Texas Ave Tavern
How long have you been in the bar industry, Naomi?
Was there a particular issue that led you to choosing an all-in-one POS system like Revention?
Originally, Texas Ave. Tavern served only beer and wine to our customers, since we didn’t have a liquor license yet. We operate out of a small town, so for the most part our customers were fine with the limited bar – they mostly wanted beer anyway. As time went on, it became clear to me that expanding to a full bar would dramatically change our business for the better and open our business up to entirely new clientele that we currently weren’t able to serve.
Applying for the liquor license was a long and grueling process, but once it was finally obtained about a year ago the bar’s needs changed instantly. By expanding our operation to full bar, Texas Ave Tavern saw an immediate jump in profit and clientele, which was fantastic. But we were still using the cash registers we had prior to the expansion and it was obvious to me that cash registers simply wouldn’t cut it any longer. Obtaining the liquor license was the first step in the growth of our business; we knew we needed to put a POS system in place in order to maintain and increase that growth. A lot more money was now at stake, and we needed a way to track and monitor everything happening in our bar to make it work.
Businesswise, do you feel that modern technology, specifically an all-in-one solution such as Revention, is mandatory in today’s highly competitive bar/nightclub industry?
Yes. If you want your business to grow, then you need to use the technology available that can help get you there. As you said, the bar industry is extremely competitive; there’s a lot of money at stake and every little thing counts. Revention makes it possible for Texas Ave. Tavern to be a competitor to some of the bigger bars in the area and provides us with so many tools to run a truly smooth business.
Do you believe that a POS system has a direct impact on a customer’s experience?
Definitely, especially when it comes to speed of service, credit cards and open tabs. Revention’s POS makes the customer process so easy from start to finish – easy for them, and easy for us, as well. That alone makes a huge difference in our service and the experience the customer has at our bar. Great experiences lead to repeat customers and in a small town like Bridge City, repeat customers become very loyal customers quite fast because Texas Ave. Tavern becomes their bar of choice in the area. It becomes their hang out spot; they bring their friends and family, and so on.
Had you used a POS system prior to Revention, and if so, what can you tell us about the experience?
Prior to Revention we were using cash registers. The difference is like night and day. I can’t imagine ever going back to cash registers now that I know how valuable Revention’s POS system is to my operation.
Are there any specific features of the Revention system that you feel have directly and positively affected your profits?
Definitely! Being able to closely track your sales in such detail is truly helpful. Once you have that much information about your sales, you start to notice patterns and can begin making informed business decisions based on factual, hard evidence in your reports. In fact, the POS helps you keep track of everything, no matter how small – and in this business, that’s a huge plus because we’re dealing with products that we measure out in ounces and tablespoons. Sounds fairly harmless, but those ounces add up fast! Revention helps us significantly decrease waste and keep track of our inventory in meticulous detail, saving us a lot of money.
Every business has individual needs, different from everyone else’s. I would say that is especially so in the cookie delivery business! What attributes of the Revention POS have most impressed you when it comes to the specific needs for Hot Box?
Prior to Revention, we had some issues with employee theft. I would say most bars deal with this on some level, but since we were using a cash register, it made it a little too easy for theft to occur. We lost more money than I care to remember dealing with internal theft. But with Revention, employee theft is basically impossible. With the integrated video surveillance and detailed reports on all aspects of your business coming to you every single day, no one is going to get away with anything like that. We’ve had no internal theft since we started using Revention a year ago.
What specific features do you feel are the most beneficial to bar concepts like Texas Ave. Tavern?
The reporting features are invaluable. I can quickly and easily assess whatever information I want about my business – a few clicks and there it is. With the cash register, everything was done tediously by hand with spreadsheets. It took forever and the possibility of human error meant that even after you put in all that work, the data you’re looking at may not be completely accurate. It was very frustrating to me. I could never go back to that now.
Running a bar requires constant monitoring of all aspects of your business at all times. If the technology exists to do just that, I can’t imagine anything more beneficial for a bar business. And Revention provides that technology.
What has been the most rewarding part of your journey thus far with Texas Ave. Tavern?
Watching Texas Ave. Tavern grow and transform into the establishment it is today.
Being as successful as you are, what advice would you give to other owner/operators out there like yourself?
Owning a bar might sound fun on paper – and yes, it is fun sometimes – but it’s also a LOT of extremely hard work. Don’t go into this business thinking otherwise! As long as you are prepared for and able to handle the blood, sweat and tears it takes to run an operation like this, the success – and the fun! – will come.
About Texas Ave. Tavern
TEXAS AVE. TAVERN is a private member club, pool hall and bar located in Bridge City, TX. Staples include weekly live music, Karaoke competitions, pool league tournaments and a brand new full bar. Complimentary meals are provided daily for members and their guests.